Logo, Branding, Packaging Design, Trade Show, Marketing materials and content agency focused in the Specialty Food and Beverage Industry based in Burlington, Vermont. Build excitement and engage your customers through our packaging design, social media campaigns, videos, and custom content.

The (un)dead age of Blogging

In the age of social media and Millennials, attention spans are short and social media posts are shorter. While this fast and somewhat free marketing tool can be a huge asset to work with, sometimes we need a little more room to express ideas. Blogs may seem like an archaic tool of self expression on the internet, but they can be an effective, subtle tool to boost your website traffic and SEO.

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Putting out regular blogs on your website can help your target audience interact with your brand. Having relevant and interesting content will hopefully bring in a greater audience to view and interact with your brand online. This has always been true. The importance of maintaining your blog lies in the backend of things: SEO. Having current content full of buzzwords is a great and easy way to boost your SEO rankings a touch. Your blog is a space to add search engine keywords, and having recent page posts is another way to boost your page's ranking on Google.

In addition to your blog helping with search engine optimization, it provides content that you can share on your social media platforms. Your blog can create a space for you to post longer content than you can post on your social channels. This allows for you to link between your website and your various social accounts, driving traffic to your site. This NewsCred article mentions that "70% of people would rather get to know a brand through articles rather than through ads." This makes sense, people are more likely to trust something more casual and subtle like an article on your website over a bold advertisement.

Still need convincing? The same article cites that "329 million people read blogs every month, and companies that blog get 5x more traffic than their peers." If that isn't enough evidence to keep your brand's blog up and running, we don't know what is.

Blogs don't have to be long either, just check out some of ours. Sit back, break out your laptop and start blogging. If you need help on what to blog about, reach out to us. We'd be happy to help develop a content plan that works.

 

Creating Marketing Materials that Customers Want

When it comes to marketing in the food space, it is crucial to create meaningful content that separates you from your competitors. We've said this time and time again. One of the most straightforward, yet easy to overlook ways to do this is to create content that your customers want to see. Creating a beautiful print ad with eye-catching colors and nice graphics (while still important) is no longer enough.

Recently, we came up with several pieces for Vermont Creamery that were engaging and effective. Some of these materials included a cocktail and cheese pairing card as well as recipe booklets. These types of marketing collateral work well because they create a relationship between their cheese and other items in the kitchen. In that way, the cheese becomes more approachable, and it gives the consumer a reason to try both their cheese and a new recipe.

Think about it, how inclined are you to purchase a cheese named St. Albans? While intriguing (and delicious), the average consumer might not know what to do with it. But finding out it that pairs well with sour beer, granny smith apples and potato chips makes it less intimidating. Check out these images of the recipe books we were talking about below. 

Want to explore ways to create materials that connect to your consumers? Let's find a time to talk. 

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15 BRICKYARD ROAD  |  ESSEX JCT., VERMONT 05452   |   802.879.0727