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Seven Food Trends to Watch in 2019: #1 Functional Foods. #2 Creative Mocktails.

We love a good food trend list at Skillet Creative. As we close in on the end of 2018, the food trend predictions start pouring in for 2019. Working in the specialty food and beverage industry gives us an inside glimpse into what trends may be staying center plate in the new year. Here’s our take on the food trends that we hope are going to be here to stay.  

Food Trends 2019

#1 Functional Foods.   

There has always been a direct link between what you eat and your health, but it seems that now many Americans are not only keeping an eye on what they eat but how that food can benefit their overall well-being. In 2019, a trend-topper will be foods that are functional as well as nutritious. We think you’ll see foods in the new year being added to shopping carts that can sustain you longer, aid in digestion, give you extra energy, as well as provide key nutrients. 

Ever since ingredient attention shifted to more gluten-free products a few years ago, consumers are focusing more on products that aid in digestion. Gut-healthy foods will be making headlines in 2019 as kombuchas, probiotics, goat’s milk products (look for Skillet client Grazing Goat Dairy drinkable yogurts), and apple cider vinegars become more prominent in mainstream grocery stores. 


#2 Hold the Alcohol with Creative Mocktails.

Food Trends 2019

This might be the category where two trends can meet: mocktail + functional foods. In 2019 consumers will take their beloved kombucha—good for gut-health—and start to mix it with fresh ingredients for festive events. Sparkling Cranberry Kombucha Mocktail or Kombucha Mojitos.

Creative cocktail syrups are also helping to make mocktails even more appealing to consumers. Look for Elderflower Tonic (from the Jack Rudy Cocktail Co.) or Pink & Black (by Owl’s Brew) which combines Darjeeling tea, hibiscus, lemon peel, strawberry, and agave into one. Add a bit of lemon juice and club soda and you’re ready to celebrate. 

What’s next on our Food Trends 2019 list? Plant-Based Foods, Cannabis-Infused Foods and Alternative Sugars. Look for more information on those trend toppers on December 20.

Skillet Creative’s Designs Featured on First We Feast’s Hot Ones.

Check out the hot sauce line up for Hot Ones Season 7 and you’ll find Skillet Creative client, Butterfly Bakery’s Maple Wood Smoked Onion Hot Sauce. Super popular and James Beard Award-winning online magazine, First We Feast focuses on food, drink and pop culture. One of their most watched YouTube series, Hot Ones includes a wide range of celebrities being interviewed by host Sean Evans while they eat progressively spicier chicken wings. The show’s tagline sums it up nicely, “The show with hot questions, and even hotter wings.” 

 Skillet Client, Butterfly Bakery’s Hot Sauces Featured in Season 7 of Hot Ones.

Skillet Client, Butterfly Bakery’s Hot Sauces Featured in Season 7 of Hot Ones.

Evans says the season 7 line up is the “NBA draft of hot sauces,” as he describes each hot sauce and their unique flavor attributes. Calling Butterfly Bakery’s hot sauce one of the most interesting flavor profiles ever on the show thanks to maple wood smoke onions. 

Butterfly Bakery Hot Sauce Label

Butterfly Bakery came to Skillet Creative a few years ago to evolve their hot sauce labels. Owner Claire Georges questioned if the vertical orientation of their old labels was working or if that layout was challenging for consumers and less effective on the shelf.

In addition, Georges wanted to find a better way to incorporate into the labels the flavor partnerships with other local producers and brewers. Each hot sauce is made in small batches, so developing a system to communicate the handmade element on the labels was also key when redesigning.

Food labeling design

Skillet Creative created two concepts for consideration, one that included an evolved version of the vertical format and a second option that changed the orientation and placed the unique collaborations and small-batch elements on the front. Georges felt the second layout was the best option, so we continued to fine tune that label and carry it across the entire hot sauce line.

As Hot Ones host, Sean Evans pointed out, “this is a farm-to-table label.” Soon after the hot sauce label was updated, the design was also applied to Georges’ other products including her line of mustards.

As the company and product line continued to grow, Skillet helped Butterfly Bakery to a badge that could quickly communicate the full product offerings, including granola, cookies, mustard, and the hot sauces.

 Skillet Creative designed a badge that Butterfly Bakery uses on unique gift merchandise such as this cool pint glass.

Skillet Creative designed a badge that Butterfly Bakery uses on unique gift merchandise such as this cool pint glass.

Georges had intentions of pairing the hot sauces with a pint glass or bottle opener for gift merchandise. We can only imagine that being featured on Hot Ones Season 7 will create more demand not only for Butterfly Bakery’s hot sauces but also their cool schwag. Way to go Claire!

If you are considering evolving your label or creating new merchandise for your brand, let’s connect. We’d love to learn about your company and your vision for growth. 

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