Logo, Branding, Packaging Design, Trade Show, Marketing materials and content agency focused in the Specialty Food and Beverage Industry based in Burlington, Vermont. Build excitement and engage your customers through our packaging design, social media campaigns, videos, and custom content.

Featured Project: Reinhart Foodservice

Custom illustrations designed by Skillet are included in this years event materials for Reinhart LIVE food show.


Reinhart Foodservices and Skillet Creative have worked closely over the last two years. Starting with their acquisition of one of our clients, Black River Produce, we have grown to form a strong bond with this fantastic company.

We have produced a wide variety of marketing materials and media for them especially in support of the regions largest food show, Reinhart LIVE. Design and support have included event materials, wall graphics, banners, social media graphics, email marketing, coasters, and a brochure. We've also provided services such as video production and live tweeting from their food show. Have a look through at some of the many things we have developed with Reinhart and Black River Produce. 

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Design for the Online Customer: How to Stand Out in the Amazon Market

I came across this article in The Atlantic just before the New Year in which Lisa Pierce, editor of Packaging Digest says, “one thing the folks at Amazon admit is that aesthetics don’t matter as much when products are being sold online.” 

That gave me pause. 

While I can agree that the online buying experience is night and day from a retail purchase, I would argue that packaging design is far more important in the age of e-commerce. After all, products purchased online are often viewed side-by-side with dozens of competitors. When shopping online, consumers can easily scroll through hundreds of products available from all over the world. 


The quality of your design will immediately communicate perceived quality, value and prestige of your product. 

There are three key packaging design considerations to take into account for the online customer: 

1. Eye-catching labels. Packaging for e-commerce has two-phases. First, the actual product must be eye-catching and communicate your brand. Amazon shows the product itself, not exterior packaging, so consumers are making their first choice based on your label and the visual appeal of your product. 


2. Customer experience. The second experience occurs once the product arrives. The “unboxing experience” should delight the customer and encourage repeat purchases. At a minimum, it should protect the product, be frustration-free, and provide useful instruction. Thoughtful packaging will also enhance the customer experience. Think about opening a pair of Apple earbuds. Would the experience be the same if they arrived in a plastic baggie? Not even close! 

3. Shipping considerations. Packaging designed for maximum visibility on a retail shelf is often not optimal for shipping. If the online customer is an important part of your business, streamlined, minimal packaging that reduces waste and shipping cost is essential. It’s also better for the planet! 

You will also want to consider a short video to show the consumer your product (Zappos does this beautifully). How does it look when it comes out of the package? How should it be used or displayed? For food products, how might you pair or serve the item? 

Customer reviews are also important. If you have a new product on Amazon, ask your customers to post a recommendation, or even better a detailed review. How did they use the product? Do they have a favorite recipe or serving tip? There is good research to show that consumers are more likely to be influenced by other people than they are by organized marketing. 

The Amazon marketplace becomes more competitive everyday. Thoughtful, professional design gives your product a competitive advantage and provides consumers with reassurance that they are buying a reputable, high-quality product. What works for retail may not work for e-commerce, but a few strategic adjustments can make your product stand out from the (online) crowd.

Featured Project: Grazing Goat Dairy

We are so proud to have worked with Grazing Goat Dairy to help build and launch their brand.

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The team at Skillet Creative worked closely with the owners of the family farm of Grazing Goat Dairy to help develop their brand and identity, aiming to prioritize what makes them unique and stand out in a crowded and competitive food and beverage market. Then we helped them launch their products by creating labels for both their goat's milk yogurt drink and caramel sauce. 

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When they were ready to start to talk to specialty food and beverage buyers, we designed a sell sheet that helps to communicate the unique attributes of this brand and their products. We are looking forward to great things from Grazing Goat Dairy!

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15 BRICKYARD ROAD  |  ESSEX JCT., VERMONT 05452   |   802.879.0727