Full service design and content agency focused in the Specialty Food Industry based in Burlington, Vermont. Build excitement and engage your customers through our packaging design, social media campaigns, and custom content.

Telling Your Brand Story - The Right Way (J.K. Adams)

If you were to record a 15 video on why someone should buy your product right now - what would you say? It’s a modern-day elevator pitch asking one of the most important questions for today’s specialty food businesses - and most don’t have a quick answer.

The one thing we’ve seen proven time and time again in the marketing world of today’s specialty foods industry is this: you have to clearly develop your brand. Consumers not only appreciate it, but they expect it now more than ever. Whether it’s designing a Fancy Food Show booth that attracts buyers / delights eyes, developing a tagline that effectively communicates your mission or crafting a video as to what makes your product special - the list goes on. The truth is this: people make assumptions - it’s human nature. If you don’t work intentionally and proactively to craft your own story, potential customers will make one up - whether you like it or not.

Telling Your Brand Story - The Right Way (J.K. Adams)

That's where our team at Skillet Design & Marketing often partners with clients to help. In this day and age, there is no excuse to be unclear about your brand. With modern technology and a multitude of physical and digital platforms to express your story - the possibilities are endless. Remember: the WHAT is important (i.e. your product) but the WHY is the reason people buy. Take initiative to set yourself apart, leave a memorable impression and break away from the noise on product shelves. How? Here are a few of our favorites in each realm of marketing for our client J.K. Adams., the preeminent American manufacturer of high-quality products for the kitchen and home - crafted in Vermont for over 65 years.

Telling Your Brand Story - The Right Way (J.K. Adams)

Need support? Our talented team of graphic designers, videographers and content marketing professionals would be happy to help. Let’s connect - here.


15 BRICKYARD ROAD  |  ESSEX JCT., VERMONT 05452   |   802.879.0727