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Seven Food Trends to Watch in 2019: #1 Functional Foods. #2 Creative Mocktails.

We love a good food trend list at Skillet Creative. As we close in on the end of 2018, the food trend predictions start pouring in for 2019. Working in the specialty food and beverage industry gives us an inside glimpse into what trends may be staying center plate in the new year. Here’s our take on the food trends that we hope are going to be here to stay.  

Food Trends 2019

#1 Functional Foods.   

There has always been a direct link between what you eat and your health, but it seems that now many Americans are not only keeping an eye on what they eat but how that food can benefit their overall well-being. In 2019, a trend-topper will be foods that are functional as well as nutritious. We think you’ll see foods in the new year being added to shopping carts that can sustain you longer, aid in digestion, give you extra energy, as well as provide key nutrients. 

Ever since ingredient attention shifted to more gluten-free products a few years ago, consumers are focusing more on products that aid in digestion. Gut-healthy foods will be making headlines in 2019 as kombuchas, probiotics, goat’s milk products (look for Skillet client Grazing Goat Dairy drinkable yogurts), and apple cider vinegars become more prominent in mainstream grocery stores. 


#2 Hold the Alcohol with Creative Mocktails.

Food Trends 2019

This might be the category where two trends can meet: mocktail + functional foods. In 2019 consumers will take their beloved kombucha—good for gut-health—and start to mix it with fresh ingredients for festive events. Sparkling Cranberry Kombucha Mocktail or Kombucha Mojitos.

Creative cocktail syrups are also helping to make mocktails even more appealing to consumers. Look for Elderflower Tonic (from the Jack Rudy Cocktail Co.) or Pink & Black (by Owl’s Brew) which combines Darjeeling tea, hibiscus, lemon peel, strawberry, and agave into one. Add a bit of lemon juice and club soda and you’re ready to celebrate. 

What’s next on our Food Trends 2019 list? Plant-Based Foods, Cannabis-Infused Foods and Alternative Sugars. Look for more information on those trend toppers on December 20.

The Stuff of Legends. New Brewing Company or an Urban Myth?

Some stories deserve to be told over and over again. There’s an enchantment to hearing about a Bigfoot siting in the forests of the Northwest while gathered around a camp fire. Or keeping an eye out for Lake Champlain’s most famous monster while paddling around Button Bay.

That’s indeed what makes a good story, a legend. Passed on from generation to generation the most inspiring, humorous, or just plain unimaginable tales combined with some sort of historical significance become what legends are made of. The allure of a legend is easy to imagine, but how do you tie in some of the most outlandish and out-of-this-world myths to a new brewing company in the crowded marketplace of craft beers? Introducing Stuff of Legend Brewing Company with its four signature beers: Hit the Road Jack, Sewer Gator IPA, The Champ, and Sasqu-Amber.

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The Jackalope, a mythical animal of North American folklore known as a jackrabbit with antelope horns, is the inspiration for an American Pale Wheat Ale Hit the Road Jack. This legend seems to be more firmly rooted in the art of taxidermy than actual real sightings of a Jackalope. The story goes that in the 1930’s two brothers who appreciated hunting and taxidermy grafted deer antlers into a jackrabbit carcass and sold the combination to a hotel in Wyoming. Perhaps the new Hit the Road Jack is the perfect beer to cap off a day searching the valleys of Wyoming for that rascally rabbit.

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Here’s a legend that we aren’t in any hurry to run across, Sewer Gators. This may be one of the oldest urban legends to come out of New York City. There have been numerous stories over the years of how these reptiles could have ended up in the sewer systems of Manhattan. The legend goes that families would purchase baby gators as pets while vacationing in Florida, but upon returning to city life they would quickly realize that maybe a gator isn’t the ideal pet and the owners would flush them down the toilet. The stories have persisted because there seems to be legitimate accounts of New Yorkers seeing gators lounging on river banks or nosing their way out of manholes. Stuff of Legend Brewing Company offers their take on this mythical creature with an IPA flavored with white peppercorn and orange peel, Sewer Gator IPA.

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Now on to one of the most famous water creatures to become a legend over the last few centuries, the Lake Champlain Monster or locally known as Champ. Legends of a serpent-like creature living in Lake Champlain date back to Native American tribes in the region. Even Sameul de Champlain, the founder of Quebec and the lake’s namesake, is often recorded as having seen Champ in 1609. What seems to be fact is that the lake is home to many large fish, which may account for why people have seen something serpent like in the cold waters between Vermont and New York. The Stuff of Legend Brewing Company gives a nod to this mythical lake monster with The Champ, an American style sour beer.

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And who doesn’t love a good Bigfoot story? This hairy, upright-walking, ape-like being is said to live in the wilderness of the Pacific Northwest, thanks to what many have claimed are the presence of huge footprints and numerous sighting. Over the years, the Sasquatch has inspired funny commercials, characters and even hoaxes. But all joking aside, the Sasqu-Amber, the fourth edition to the line of up beers from Stuffs of Legends Brewing Company, is a refreshing amber ale with a solid malt and hop balance. This is the beer you’ll want to grab before you start that camp fire and get ready to tell your Sasquatch tale.

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Keeping with the theme of legends, you actually won’t be able to find these beers anytime soon at your favorite bar. This brand, Stuff of Legend Brewing Company, is a legend of its own and is the creation of Skillet Creative’s graphic designer, Kelsey Gugliuzza. Sometimes as a design and marketing firm, we like to take a break from the daily workload and stretch our creative muscles for a project that we have been kicking around for a while. Plus it’s always a fun way to demonstrate how we can help to build your brand through creative and marketing. Have a new project that you’ve been thinking about? We’d love to hear about. Cheers!

Featured Project: Grazing Goat Dairy

We are so proud to have worked with Grazing Goat Dairy to help build and launch their brand.

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The team at Skillet Creative worked closely with the owners of the family farm of Grazing Goat Dairy to help develop their brand and identity, aiming to prioritize what makes them unique and stand out in a crowded and competitive food and beverage market. Then we helped them launch their products by creating labels for both their goat's milk yogurt drink and caramel sauce. 

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When they were ready to start to talk to specialty food and beverage buyers, we designed a sell sheet that helps to communicate the unique attributes of this brand and their products. We are looking forward to great things from Grazing Goat Dairy!

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